Privacy Policy

Upstride Finance is being developed by:

• Rainmaking Innovation Ltd (“Rainmaking”) — Data Controller

Rainmaking acts as data controller, which means we determine how and why your personal data is used. For any questions about this notice or how your data is handled, please refer to the Contact section at the end of this document.

When you submit your details through our landing page, we collect:

• Your name
• Your business name, sector, approximate annual turnover
• Potential funding amount and timeline
• Your email address and phone number

We do not collect sensitive personal data such as financial account information, identification documents, or special category data through this page.

We use your information to:

• Prepare an indicative view of your working capital readiness
• Contact you to discuss the outcome and possible next steps
• Understand the needs of UK SMEs and improve the Upstride Finance product

We will not use your data for marketing unrelated to Upstride Finance, or share it with third parties beyond those listed in this notice.

We process your personal data under the following lawful bases:

• Consent: When you submit the form, you are giving us consent to contact you for the purposes described above.
• Legitimate Interests: To analyse interest in Upstride Finance and improve our understanding of the UK SME working capital market.

You may withdraw your consent at any time by contacting us (see Section 13). Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

All storage, use, and transmission of personal data is subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

You have the right to access the personal data we hold about you. We will provide a copy free of charge upon request. Further requests may be subject to a reasonable fee only if they are manifestly unfounded or excessive. To make a request, please contact us (see Section 13).

The data we collect may be transferred to, and stored at, destinations outside the UK. This includes services we use to host and operate the website and to understand aggregate site usage. Our analytics provider, PostHog, processes data in the European Union. Where transfers outside the UK occur, they are governed by appropriate safeguards, including Standard Contractual Clauses or equivalent UK-approved mechanisms, to ensure that your personal data is adequately protected in accordance with UK GDPR.

While we take all reasonable measures to protect your personal data, no method of transmission over the internet is completely secure. By submitting your data, you acknowledge that there is some inherent risk during transmission. Once received, we apply strict procedures and security measures to prevent unauthorised access, loss, or misuse.

Your information will only be accessible to relevant people within Rainmaking Innovation Ltd and only for the purposes described in this notice. We do not sell or share your data with any other third parties.

Our website is hosted on secure cloud infrastructure, and aggregate usage data is processed by PostHog (EU region). These providers act as data processors on our behalf under written data processing agreements.

You have the right to:

• Request access to the personal data we hold about you
• Ask us to correct, delete, or restrict how we use it
• Withdraw your consent at any time
• Request a copy of your data in a portable format
• Object to processing based on legitimate interests

To exercise any of these rights, please refer to Section 13 for contact details.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe your personal data has been mishandled.

We take appropriate technical and organisational measures to keep your data secure and prevent unauthorised access, loss, or misuse. Our website is hosted on enterprise-grade cloud infrastructure, and access to submitted information is restricted to authorised personnel.

While we use strict security procedures, the transmission of information over the internet is never completely secure. By submitting your data, you acknowledge that it is transmitted at your own risk.

We use PostHog (EU region) in a cookieless configuration to understand how visitors use our website and to improve our services. PostHog is configured to store no cookies and no persistent identifiers in your browser, and each visit is treated as an anonymous, non-persistent session. We do not track individual users across the web.

We may also use Google Ads conversion tags to measure the effectiveness of advertising campaigns that bring visitors to this site.

No personal data collected through our landing page form is sold or shared for advertising purposes.

If you have any questions, comments, or requests regarding this privacy policy, please contact:

Rotimi Soyombo
Rainmaking Innovation Ltd
Email: rotimi@rainmaking.io